JW&S featured in the Beverly Hills Courier
When the Beverly Hills Courier set out to explore how lab-grown diamonds are impacting the fine jewelry industry, they turned to local experts Jack Weir & Sons for insight. As a family business based in the heart of Beverly Hills for over 40 years, we were honored to share our perspective on what’s changing, what still matters, and why natural diamonds continue to lead the way.
In the article, our founder Jack Weir and our Head of Sales, Sasha Tarasova, weigh in on the fast rise of lab-grown stones, but more importantly, the lasting power of natural diamonds—especially those with history behind them.
“Natural diamonds have charisma; lab-grown diamonds do not.”
Jack explains in the piece. And as Sasha put it:
“Beverly Hills is the capital of beautiful jewelry. The old stones that we specialize in carry historical significance and emotional value. We consider them heirlooms, symbols of legacy as well as timeless investments.”
The Value of a Diamond with a Past
While synthetic diamonds have become more common—especially in modern engagement rings—natural vintage stones continue to resonate with collectors, romantics, and discerning buyers alike. At Jack Weir & Sons, that’s been true since the very beginning. Each of our pieces, whether it’s a Victorian diamond cluster ring, an Art Deco engagement ring, or a classic mid-century cocktail piece, is chosen not just for its beauty, but for its provenance. We source from around the world and across eras to bring our clients heirlooms with lasting significance.
As the Courier highlights, lab-grown prices have dropped by up to 80–90%, while natural diamonds (especially rare cuts and antique stones) continue to hold their value.
What Sets Jack Weir & Sons Apart
Founded in 1981, Jack Weir & Sons has built a reputation not just for its impeccable collection, but for its connoisseurship. We don’t just sell jewelry, we curate it. That means sourcing diamonds in Paris, Geneva, London, and beyond, and offering only what we’d be proud to hand down ourselves.
If you're curious about what makes a truly special piece, take a look at our Antique Diamond Rings Collection, or explore pieces by era in our Jewelry by Era section.
Final Word
As the market changes, it’s clear that natural diamonds, and especially those with age, character, and story, continue to reign supreme. We’re honored to be part of that story, and grateful to the Beverly Hills Courier for highlighting the voices of our team.
Explore our latest diamond rings, or get in touch with our specialists to find something uniquely yours. And if you're local to Beverly Hills, you can book an appointment to meet Sasha and see our jewelry anytime—we'd be delighted to have you.
Image source: Torsten Bolten, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons
